Privacy Policy

Who We Are

Figtional is operated by Figtional Partnership, a general partnership based in Ontario, Canada.

Our mailing address is 201 - 1065 Canadian Place, Mississauga, ON L4W 0C2, Canada.

If you have questions about this Privacy Policy or wish to make a privacy request, you may contact us at [email protected] or through our contact page. Written privacy requests may also be sent to the mailing address above.

Personal Information We Collect

Depending on how you interact with Figtional, we may collect the following categories of personal information:

• Contact and order information: name, email address, phone number, billing and shipping details, selected products, order details, fulfilment status, and related customer support history.
• Personalisation information and content: information and materials you provide to create or customise a book, including names, optional child details, dedication or author text, language choices, and uploaded photos or other media.
• Promotional and community submissions: purchase email, optional child details, uploaded photos or videos, consent choices, and any reward or coupon information connected with the relevant feature.
• Communications: information you provide when you contact us, request support, subscribe to our emails, or otherwise communicate with us.
• Technical and usage information: IP address, browser and device information, pages viewed, referring URLs, diagnostics, cookie or similar identifiers, and advertising or attribution information.
• Information from service providers and partners: payment status, order and delivery updates, fraud or abuse signals, and similar information reasonably necessary to operate and protect the service.

Payment card information is processed by our third-party payment processors. We do not store your full payment card number or card security code on our own servers.

How We Collect Information

We collect personal information directly from you, automatically as you access, browse, and interact with the website, and from service providers and partners involved in payments, fulfilment, fraud prevention, analytics, diagnostics, advertising, attribution, and related operations. We and those parties may collect information through cookies, pixels, tags, scripts, server logs, browser storage, and similar technologies. We store personal information on our systems and with service providers that help us operate the website, process orders, provide support, measure and advertise our services, and protect the business.

How We Use Personal Information

We use personal information where reasonably necessary to operate Figtional and provide the products and services you request. This includes using personal information:

• to provide, maintain, and administer our website and services;
• to create previews, personalised books, and related materials;
• to remember your preferences, preserve your progress, and otherwise support continuity in your use of the website and services;
• to process payments, print and ship orders, and provide customer support;
• to send service communications, including order confirmations, delivery updates, support replies, and important service notices;
• to send marketing communications where permitted by law and in accordance with your preferences, and to maintain suppression and unsubscribe records;
• to monitor, improve, analyse, troubleshoot, secure, and develop the website, including measuring the use of pages, forms, and interactive features and using fraud-prevention, abuse-prevention, analytics, diagnostics, and similar tools;
• to administer promotions, share features, and community or marketing programmes, including reviewing submissions and issuing rewards or coupons where applicable;
• to review, moderate, validate, create, or otherwise process content, submissions, inputs, and related materials, whether directly or through service providers, where needed to operate a feature; and
• to comply with legal obligations and to establish, exercise, or defend legal claims.

We do not use photos or personalisation details from your book in marketing unless you separately submit that content through a share, promotional, or similar feature and give us permission to do so, or another lawful basis applies.

Consent and Legal Basis

Where required by applicable law, we collect, use, and disclose personal information with your consent or as otherwise permitted or required by law. Depending on the circumstances and your location, our legal basis for processing may include your consent, the performance of a contract with you, compliance with legal obligations, and our legitimate interests in operating, protecting, advertising, measuring, and improving Figtional.

Depending on the activity, our use of cookies and similar technologies may rely on your consent, your browser or device settings, our legitimate interests, or another lawful basis permitted by applicable law.

Cookies, Analytics, and Advertising

We use cookies and similar technologies to distinguish you from other users of the website, help operate and secure the website, remember settings and preferences, understand how the website and its features are used, measure the performance of content and advertising, attribute visits and purchases, and support analytics, diagnostics, advertising, and retargeting activities. These technologies may be deployed by us or by third parties acting on our behalf or in connection with our services.

• Essential cookies and storage: used for core website functionality, security, fraud prevention, localisation, consent preferences, saved settings, and similar essential purposes.
• Analytics and performance technologies: used to collect information about pages visited, navigation paths, referral and attribution information, feature usage, and interactions with the website so that we can understand traffic, improve performance, troubleshoot issues, and improve the user experience.
• Advertising and attribution technologies: we and our advertising, attribution, and measurement partners may use cookies and similar technologies to collect identifiers and information about your browser, device, pages viewed, URLs, interactions, and related activity in order to measure advertising performance, attribute visits and purchases, retarget audiences, and deliver advertising that may be more relevant to you.
• Diagnostics and monitoring technologies: used to monitor errors, website performance, stability, and technical issues, and may include session replay or similar tools where enabled for debugging, support, or service improvement.

Some cookies and similar technologies are set by us, while others are set by third parties such as analytics providers, advertising networks, social media, and measurement partners.

Disclosure of Personal Information

We may disclose personal information where reasonably necessary to operate Figtional and provide our products and services. Recipients may include:

• payment processors and checkout providers;
• hosting, infrastructure, storage, security, and site protection providers;
• email and communications providers;
• analytics, diagnostics, advertising, retargeting, measurement, and attribution providers, subject to your settings and applicable law;
• content-processing or moderation providers used in connection with certain products, submissions, or promotional features;
• printers, fulfilment providers, carriers, and delivery partners involved in producing and shipping your order; and
• fraud-prevention and abuse-prevention providers.

We may also disclose personal information where required or permitted by law, to protect our rights, users, or business, or in connection with a sale, merger, financing, reorganisation, or similar business transaction.

International Transfers

Because we use service providers and partners that operate in more than one jurisdiction, your personal information may be processed in Canada, the United States, and other countries in which our service providers operate. The privacy laws in those jurisdictions may differ from the laws in your place of residence.

Retention of Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfillment, support, fraud prevention, accounting, dispute handling, and legal compliance.

Retention periods vary depending on the nature of the information, the purpose for which it was collected, and our legal or operational requirements. For example, content submitted solely to create or assess a product or feature may be deleted sooner, while order, payment, shipping, accounting, tax, consent, fraud-prevention, support, and dispute records may be retained longer where reasonably necessary or required by law.

If you request deletion of certain content or personal information, we will review the request and delete or de-identify information where reasonably possible, subject to information we are permitted or required to retain for legal, accounting, fraud-prevention, dispute, or other legitimate business purposes. Backup copies may remain for a limited period as part of normal system operations.

Children's Personal Information

Figtional is intended for adults purchasing or creating products for children. We do not knowingly collect personal information directly from children. Any child-related information you provide to personalise a book or submit through a share feature is treated as information provided by a parent, guardian, or other authorized adult. If you believe information has been submitted without proper authorization, please contact us and we will review the matter.

Your Rights and Choices

• You can unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.
• You can manage cookie and similar technology settings through our cookie banner or your browser or device settings.
• You can contact us to request access to, correction of, or deletion of your personal information, or to withdraw consent where consent applies.
• Depending on your location, you may also have rights to object to certain processing, request portability, restrict processing, or complain to a privacy or data protection regulator.

If you have a privacy complaint, please contact us first with sufficient detail for us to review the matter. We will review and respond within a reasonable period and in accordance with applicable law.

Security

We use reasonable technical and organizational safeguards designed to protect personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, service providers, or legal obligations. When we do, we will post the updated version here and revise the date shown at the top of this page.

Contact

Questions, concerns, and privacy requests may be sent to [email protected] or through our contact page.

Mailing address: 201 - 1065 Canadian Place, Mississauga, ON L4W 0C2, Canada.